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Web Marketing

ATW provides a very different kind of web marketing and design service.

In addition to providing all the usual Internet services, we offer our customers a highly tailored service that is focused on making investment in web-based activities a success.

Whether you are promoting goods or services, seeking to generate leads or orders, targeting businesses or consumers, we will work with you to develop an appropriate web marketing strategy, so that your site achieves high visibility among your target audience.

We achieve results for our clients by utilising the specialist knowledge, of both Internet marketing and search engine optimisation, which we have acquired from years of research, experimentation and practice.

Our approach means that customers can expect to gain sufficient new business to cover the web site development costs within a very short time frame.

ATW web marketing services include the following:

• Consultancy to agree the appropriate web strategy
• Domain name selection and purchase
• Web site design and copywriting
• Use of flash, sound and video
• Web site hosting
• Web site marketing
• Search engine optimisation (SEO)
• Web site traffic monitoring and analysis

ATW is a trusted web partner that is currently managing around 50 client web sites on an ongoing basis. Our long-term relationship with clients means that web sites are tweaked and refined as necessary, in order that their high level of success is sustained. The volume of traffic to every web site created by ATW has so far been in excess of client expectations.

ATW web sites are refreshingly different - not only in design terms, but also in how they work.

The approach taken by ATW web site developers ensures that creative web site pages are built around a structure that enables the appropriate search engines to work effectively.

Richard Watts, Sales & Marketing Director at ATW, explains why web marketing and design services from ATW are so different:

“ATW web designers are fortunate to have had the opportunity of working alongside search engine optimiser and web site guru, Charles Clark. Charles anticipated the increase in customers searching over the net and worked to gain a thorough understanding of how the search engines made their listings. This knowledge has been kept up-to-date not least by staff attending global symposiums where the gathering of the world’s computer geeks meet to discuss how top listings can be achieved.”

We’ve now evolved our knowledge of search engine optimisation into a service that is suitable for both B2B and B2C customers. In addition to helping our clients use the Internet to generate sales, we can assist with setting up the appropriate back-office services to ensure smooth implementation of their campaigns.

What to expect from good search engine marketing

What to expect from good search engine marketing is, of course, the million dollar question. Our web sites are designed to generate search engine traffic to the site from many of the top search engines and this is essential if the volume of enquiries and sales is to be maximised.

First generation web sites tended to be brochures on the Internet – nothing wrong with this, but things certainly change fast. Of course, web based activities should be co-ordinated with more traditional marketing initiatives, but since so much information on the web is found through making a search engine enquiry, it must make sense to optimise your web site so that you can be found!

Don’t let your company fall at the last hurdle! Through our careful approach to search engine optimisation, we make sure that potential buyers for your goods or services will find you before your competitors!

Web site monitoring

Web traffic monitoring and analysis is important as it can give a detailed understanding of how your web site is being used.

For a small fee per month, ATW can give you a report that lists the queries that your visitors typed into the search engine, which search engine they came from, how many separate visitors came to your site. It also lists the other referring sites and shows how many pages they visited and in what order.

The cost of knowing information like this is negligible, while the potential benefits are enormous. It will allow us to identify where any refinements can be made to your site in order to continue to maximise its potential.

Using the web to profile your customers and prospects

ATW will help you to gather useful market research from your web site traffic. Response forms help capture information about your web site visitors and web site statistics will enable you to establish other key details such as which page of your web site attracts most interest.

Web site marketing

While a significant amount of web site traffic is generated through many of the search engines, don’t forget to publicise your own web site at every opportunity. For example, your web site address should be mentioned in your answerphone message, so that callers can look up information about your products or services when you are not open for business.

Web site visitor experiences

ATW uses an interactive design structure that allows visitors to enjoy a unique visit to your web site. This is achieved by allowing them to navigate round your site in their own way, selecting the items of most interest and prioritising how they view the information available.

ATW web designers produce high quality web sites that reflect the professionalism of its clients - while also achieving marketing objectives. We have an impressive record of gaining high search engine rankings and if your mission is to generate good quality leads from the Internet we are the people to call!